Children’s Clothing Inspired By A Mum and Her Precious Little One.

In founding Precious April, Vanessa Shen combined her two lifelong passions: Her love for children and her love of shopping. The arrival of Vanessa’s precious daughter, April, was the happy ending of a long fertility struggle, reinforcing her belief that every child is precious. Little wonder that Precious April is the children’s clothing shopping experience designed from the heart to help us celebrate every mother and all the precious children everywhere.

Success hasn’t changed Precious April; it has reinforced the values and best practices that have guided us from its inception. Our growing seasonal collections showcase inspired designs, inventively styled with timelessly accessible elegance. Each hand-picked item is crafted of the highest-quality natural fabrics for enduring value. Ordinary replaced with extraordinary for clothing that can be purchased with confidence and worn with pride.

Our business process has a single hard rule: Customers first, last and always. Our goal is to earn your business the old-fashioned way. Going farther, making it easier, ready to help when you need it, and never settling because we wouldn’t dream of asking you to. Product quality to eco-friendly packaging to our fast, friendly and fair 14 Day Return Policy , we see beyond transactions to relationships and turn our customers into a community of friends.

We thank you for visiting Precious April, hope you find just what you’re looking for and will ask one last thing of you. Please share your thoughts and suggestions with us and send us snaps of your precious little ones in their new Precious April outfit. We can’t wait!


The days are long, but the years are short!
— Gretchen Rubin